Case Studies

Brookdale Senior Living

Client:  Brookdale Senior Living
Location:  565+ communities nationwide
Scope of Work:  Sign Design, Site Surveys, Exterior Identification Signs, Rebranding, Retrofit of existing signage, Sign Installation

Senior Housing Signs Branding Senior Housing Sign  
Sign Program Senior Sign Senior Living Sign  
       
 
After a series of mergers and acquisitions, Brookdale Senior Living (the nation's largest owner and operator of senior living communities) was left with a hodgepodge of brands, logos, and signage.  Brookdale decided to update their image and wanted a clear and consistent brand identity projected at each of their 565+ communities across 35 states.  To implement the signage portion of this massive rebranding effort, Brookdale retained SouthWood to manage the process every step of the way.  From creating initial design concepts, surveying all existing sites and signage, recommending solutions, manufacturing and installation, SouthWood provided complete turn-key services, allowing Brookdale to focus on what they do best - providing and caring for their 52,000 residents.  To learn more about the services and expertise SouthWood provides for senior housing facilities visit our Senior Housing Signage page.