Approximately 10% of SouthWood’s business is in the Caribbean, primarily the Cayman Islands. One of our clients there, Health City Development, is making a big impact on Grand Cayman Island. The real estate development company is developing and managing commercial, mixed-use, residential and healthcare properties in areas popular for residents and tourists alike.
Our latest project with Health City is Hurley's Marketplace. Hurley's is known as the Cayman Islands' premiere grocer featuring the finest and freshest meats, produce and seafood. They pride themselves on providing locally sourced foods for chefs and travelers on-the-go, in a beautiful and convenient setting. Now here’s where we come in.
Hurley’s began renovations on their store in October 2017. Their objective was to create a better shopping experience for patrons. In doing this, they created new sections of the store, including cheese and charcuterie, floral, sushi, expanded deli and prepared foods and a beautiful display for produce. SouthWood was hired to manufacture the interior and exterior signage and install once the renovation was complete. The exterior signage included adding two large logos and a welcoming tagline to their newly-remodeled entryway. On the interior of the marketplace, Hurley’s wanted to highlight each new area of the store with directionals atop the displays.
Partnering with Hurley’s consultant in Canada, SouthWood produced section ID signs, many of which incorporate preserved moss that fits inside the stainless steel metal frame of each letter. This “green” signage is a growing trend we are witnessing in the U.S. and beyond. By “going green” with signs, Hurley’s has created the ultimate fresh and modern shopping experience that emulates their reputation for fresh food.
Steve is a technical draftsman and designer responsible for sign engineering, including determining material specs, composition and construction, and installation methods for custom signage projects. He has 11 years of experience at SouthWood, possessing a keen knowledge for efficiently producing and installing the most elaborate signage ideas.