Sonic Automotive Brand Consistency

October 10, 2018

Brand consistency is important to large corporations with national presence, especially Sonic Automotive. When executives noticed branding at EchoPark dealerships across the country was not consistent, Sonic took action. SouthWood was hired to replace inconsistent signage at existing EchoParks and produce new signage for upcoming dealership locations.

To date, we have manufactured and installed the signage for new EchoPark dealerships in Grand Prairie, Texas, and Charlotte, North Carolina. We have also replaced existing EchoPark signs in Stapleton, Colorado and San Antonio, Texas.

Not only did we produce the exterior monument and building ID signage for the new dealerships, but we created interior graphics. For the Grand Prairie dealership, we manufactured and applied the profile of a life-size tree in the children’s area. The trunk was constructed of a natural edge tree slab from a tree grown nearby. The canopy of the tree is HDU (high-density urethane) and spans 20 feet wide by six feet tall. Leaves and birds are hand-painted cut acrylic and vinyl. The attached swing is made of the same wood from the tree slab and a TV was mounted inside the ropes. This is a fun addition for children to enjoy while their parents are car shopping.

We also produced SEGs (silicone edge graphics) to don the interior walls. SEG is a printed fabric graphic with a thin silicone beading sewn neatly around the edges that fit easily into a frame (pictured below).

The photos below are from EchoPark Charlotte on Independence Boulevard. This location opened in early October and sold 19 cars on opening day. EchoPark prides itself on having the lowest prices with a straightforward car buying experience. We are excited to partner with them on continued brand consistency and new locations nationwide.

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