UNC System Unveils New Logo

January 21, 2018

The University of North Carolina System recently unveiled their new logo as part of a $250,000 rebranding effort. Using the new logo, SouthWood created the sign in front of the system offices on Raleigh Road in Chapel Hill.  

The new logo features a medium blue state of North Carolina with “NC” and a white star, similar to the state flag. It also features the words “The University of North Carolina System.” The shape of the state has 17 sides which represent the 17 state institutions that make up the system. 

UNC President Margaret Spellings described the new look as modern, fresh and clean. It replaces the maroon-and-white logo with a rising sun. Part of the reason for the branding initiative, Spellings said, was to eliminate confusion between the UNC System offices, located in Chapel Hill, and UNC-Chapel Hill. The campus now often refers to itself as “Carolina.”

An unveiling ceremony took place on January 21 in which they unfurled a tarp covering the new sign. This is a great example of intentional branding and signage and with several UNC grads at SouthWood, we were honored to bring the new logo to life.

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