We were thrilled to contribute signage solutions to the new 114,000 SF headquarters for 23XI Racing, co-founded by NBA legend Michael Jordan and NASCAR champion Denny Hamlin. The facility, dubbed “Airspeed,” blends Jordan’s iconic “Air” persona with the speed and precision of Hamlin’s racing legacy.

Working alongside Choate Construction, our scope included exterior branding, interior wayfinding, and custom graphics — all designed to reflect the cutting-edge, Next Gen focus of this one-of-a-kind NASCAR facility.