Charlotte Eye, Ear, Nose and Throat (CEENTA), partnered with SouthWood for signage to mark their newest location in Pineville, NC. This site location lines a prominent roadway outside of Charlotte with an est. 250,000 cars passing daily. Consulting on sign placement and logo use was paramount for both wayfinding and brand presence. This project also included activation of ‘CEENTA’ which acts as a secondary mark to the classic Charlotte Eye, Ear, Nose and Throat logo. The Pineville location serves as a great pilot site for this brand activation as CEENTA expands regionally outside of Charlotte. SouthWood assisted in creating a cohesive sign package to streamline their environmental graphic standards for existing and future facilities.