As Chief Revenue Officer at SouthWood, Frank Elliott leads the business development and account management teams, guiding client relationships from initial concept through project completion. His strategic approach and commitment to client success help bring complex signage projects to life with clarity and impact.

Before joining SouthWood, Frank spent five years in Washington, D.C., working in technology consulting, where he developed a strong foundation in problem-solving and client service. He holds a Bachelor of Science in Journalism from the University of North Carolina at Chapel Hill.

A lifelong Tar Heel fan, Frank enjoys golfing, playing tennis, waterskiing, traveling, and spending time with family and friends. He and his wife, Caroline, especially enjoy cheering on the Heels together.