The Ballantyne neighborhood in South Charlotte is among the largest and most successful master planned communities in the Nation. The area went from rolling farmland and hunting reserve to a fully self-sufficient suburban sub-market. A few years back, owner/developer Bissell Cos. were looking to shift from its more traditional styling to attract younger and more creative workers and companies. That plan included the hip, and contemporary hotel brand Aloft. SouthWood created monument signage, wayfinding, ADA, top of Tower, and directional signage.